Almost every business has a logo—even if it’s just the way the write their name. Your logo should be an authentic, clear, and concise image that speaks to the heart of your brand. As the single most recognizable part of your brand, it needs to stand out, hold its own, and look good everywhere.
Is it time for a new logo?
If customers are skipping you for your competition, if people are mistaking your product or service for something else, or if you aren’t getting calls from the right people—you’re probably seeing the signs it’s time for a logo redesign or refresh. Many companies update their logo when they need to reach a new audience or they have a new service offering. Maybe you have a great logo, but you just don’t have any usable file formats.
Whichever camp you’re in, you should check out the Logo Grader. This simple tool will help you evaluate the success of your logo, based on the most critical criteria. Take this quick quiz to grade your logo and see if it’s helping you reach your business goals.