What is branding?

Your brand is the message you send to your audience, the visual and verbal expression of who you are as an organization. Your logo is part of your brand, but not all of it. Good branding begins with knowing who you are. It’s a system that allows you to send a consistent, authentic message to the intended audience in the best form.

For further explanation, read our blog Pumpkin Spice Branding.

How much does a logo or website cost?

Someone once compared this question to asking, “How much does a vacation cost?” That depends. Do you want to fly the whole family to Morocco on a private jet or camp in Pikes Peak National Forest? Custom, intentional solutions mean custom prices. We know your branding needs are different than any other client’s. So your cost will be too. Same goes for website.

Should I assume you'll go over budget?

Not at all. We provide estimates for every project before we start. If we see that the project might exceed the original estimate, we’ll pause and talk to you about the options. If you decide to expand the scope of the project, we’ll give you a new estimate.

What kind of ROI can I expect?

It’s a little bit difficult to measure to exact return on investment (ROI) of branding. We like to look at it in units. How many more customers do you need to gain to break even on the cost of a project? When we discuss cost in those terms, it’s easier to determine a reasonable investment.
We should mention, every study we’ve seen concludes that investing in branding, marketing, and customer experience—even during a recession—pays off.

Can you meet my deadline?

Almost universally yes. There are no middle men on our team, so we’re not losing time passing around your project details. We are not a one-hour service, but we manage tight timelines well.

Are you going to disappear on me?

Sadly, the web and graphic design industries have a reputation of being flakey and flighty. We’ve had more than one client come to us after their web developer vanished and they got locked out of their own website.
We’re here. We promise. We are reliable and communicate frequently. We aren’t freelancers with only night and weekend availability. This business is our full-time bread and butter. You don’t have to worry about us.

I don’t live in Colorado. Can I still work with you?

Absolutely. Though we’re based in Colorado and darn proud of it, we have clients from Atlantic to Pacific.

What’s it like to work with your spouse?

Well imagine you’re drowning…
We’re kidding of course. It’s actually pretty awesome to find someone whose skills complement your own well enough to build a business together.

Check out this interview to hear more about our adventures as a husband-wife branding team.

What does Kettle Fire mean?

Kettle Fire sums up three of our favorite things: good food, good company, and good communication.

What is Wildsight Photography?

In our free time, we love to travel, camp, and photograph nature. Wildsight is our photography branch. You can see the full gallery here and purchase prints and canvases on Etsy.

Can I write for your blog?

Nope. We pride ourselves on writing all our own content. It’s our special place to share. If you’re interested in a sponsored post or link, use the form to contact us.

Have a question you don’t see here?

We can help you with answers.