Branding Brand Terminology: Real-World Definitions of Branding Jargon Like most industries, branding is full of jargon that can leave you scratching your head.…Megan SchaulisAugust 2, 2019
BrandingCopywriting Brand Voice: 5 Must-Have Verbal Standards Verbal standards define your brand voice. When you speak/write to your audience in relatable way,…Megan SchaulisJanuary 23, 2019
BrandingDesign Style Guide: 4 Things to Include in Your Visual Standards A style guide is the manual for your brand's visual identity, the complete system that…Megan SchaulisMarch 13, 2018
Design Logo Design Process: Kettle Fire’s 6 Steps to a Stellar Logo Project after project, we’ve refined our logo design process to become the well-oiled machine it…Megan SchaulisSeptember 29, 2017
Branding Branding the USA: Brand Standards for the United States, 1776 In honor of Independence Day, we decided to play an anachronistic game. Imagining the U.S.…Megan SchaulisJuly 4, 2017