VirtaDesk, a Colorado Springs based desktop-as-a-service provider, takes away the hassle and headache of technology. Its centralized virtual desktop environment allows employees increased mobility while giving employers assurance their data is safe and secure. This tech start-up needed an initial brand strategy and logo design that reflected its greatest benefits.
We thoroughly interviewed VirtaDesk’s owner/creator to draw out the heart of the tech company. Once we really understood the product and how it can revolutionize the modern office, we established brand personality traits and a brand story. We created verbal brand standards to guide the voice, tone, and word choice of all brand communications.
With these foundations in place, we created a logo design that embodies the ease and transparency of the product. Vibrant monochromatic blues emphasize both technology and security.