Client:  VirtaDesk

Brand strategy
Brand standards
Logo design
Website copy

VirtaDesk, a Colorado Springs based desktop-as-a-service provider, takes away the hassle and headache of technology. Its centralized virtual desktop environment allows employees increased mobility while giving employers assurance their data is safe and secure. This tech start-up needed an initial brand strategy and logo design that reflected its greatest benefits.

We thoroughly interviewed VirtaDesk’s owner/creator to draw out the heart of the tech company. Once we really understood the product and how it can revolutionize the modern office, we established brand personality traits and a brand story. We created verbal brand standards to guide the voice, tone, and word choice of all brand communications.

With these foundations in place, we created a logo design that embodies the ease and transparency of the product. Vibrant monochromatic blues emphasize both technology and security.

“Quote”

Matt Harvey

Visit VirtaDesk

VirtaDesk branding logo design, tech company, Kettle Fire Creative branding Branding + Logo DesignVirtaDesk virtadesk logo print

Brand strategy was the first step in crafting a solid foundation for this tech start-up.

VirtaDesk branding logo design, tech company, Kettle Fire Creative branding Branding + Logo DesignVirtaDesk virtadesk logo screen

The blue tones of the logo emphasize trust and security, and are frequently associated with technology.

VirtaDesk branding logo design, tech company, Kettle Fire Creative branding Branding + Logo DesignVirtaDesk virtadesk logo device

Given the techie nature of the company, the logo had to look its best on a screen.

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