Client:  Ghost Town Museum

Brand strategy
Brand standards
Logo redesign
Visual identity
Web design
SEO
Brochure design
Booklet design
Advertisement design
Signage design
Social media assets
Copywriting

After nearly 25 years with the same branding, the Ghost Town Museum in Colorado Springs realized they didn’t have hi-res files of their logo. The owners knew they needed to update their look but didn’t want to lose the years of brand recognition they’d built. They reached out to us for a total rebrand and new mobile-friendly web design.

Brand foundations

After a thorough audit of the current brand and logo use, we determined that the museum’s rebrand required an update to its foundational brand strategy. We wrote a new mission statement and created a brand positioning statement and brand personality traits. We developed visual and verbal brand standards and presented them along with museum procedures in an employee-friendly manual, making the rebrand easy to communicate and implement.

Rebrand logo design

Regarding the visual identity, we decided a logo refresh would help retain brand recognition better than a total logo design overhaul. The new logo is cleaner and simpler, removing many of the embellishments of the previous logo design. We refined the color palette while keeping a strong red tone that had been a signature of the previous branding. The rebrand logo and visual identity run throughout additional brand collateral including a brochure, magazine ad, coupons, social media assets, and signage.

Web design

Though SEO and web traffic were strong, the previous website design was dated and not optimized for mobile devices – a big problem given most tourists search for attractions on their phones. The new web design is structured to give visitors the most important information with as few clicks as possible. The new web copy has an old western tone without sounding cheesy.

About Ghost Town Museum

Ghost Town Museum is a complete gold rush era ghost town – a true preservation of Colorado’s Wild West. Since 1954, the Ghost Town Museum has protected a slice of this uniquely American cultural period and presented it to visitors of the Pikes Peak region in an appealing and accessible way.

“Working with Kettle Fire has helped to re-spark excitement and commitment to our brand and business. Josh and Megan fully respect our experience in our market, but have brought a thoughtful newness and freshness to our brand. They have helped us to have a greater understanding and vision on how to apply their ideas to our business model, and continue to be a go-to source of information and assistance.”

Kathy Harris

Visit Ghost Town Museum

Rebrand logo design logo refresh ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town logo

The logo “facelift” keeps the curve and western flair of the original.

Rebrand web design mobile friendly ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town website 1

The new web design is mobile-friendly and easy to navigate.

Rebrand brochure design ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town brochure 1

The brochure design is immersive and experiential.

Rebrand logo design logo refresh ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town logo 1

Historic elements balance with modern design in the new logo.

Rebrand web design mobile friendly ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum pspc website website 2

The new web design promotes the family-fun of the museum.

Rebrand web design mobile friendly ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum pspc website website 3

Mobile-friendliness is key for tourists searching for attractions.

Rebrand brand strategy ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town brand 1

The new brand strategy guided all further rebrand decisions.

Rebrand brand strategy ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town brand 2

Visual standards help the clients use their logo consistently.

Rebrand booklet design ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town employee manual

A redesigned employee manual shares the heart of the brand.

Rebrand brochure design ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town brochure 2

These brochures have to stand out to catch a tourist’s eye.

Rebrand brochure design ghost town museum Kettle Fire Creative branding Colorado Springs rebrand Rebrand + Web DesignGhost Town Museum ghost town brochure 3

Graphics and photos combined to sell the experience.

Ghost Town Museum rebrand web design billboard design signage Kettle Fire Creative rebrand Rebrand + Web DesignGhost Town Museum ghost town billboards

Hand-painted billboards show off the new, more modern logo.

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