Client: Ghost Town Museum
Social media assets
After nearly 25 years with the same branding, the Ghost Town Museum in Colorado Springs realized they didn’t have hi-res files of their logo. The owners knew they needed to update their look but didn’t want to lose the years of brand recognition they’d built. They reached out to us for a total rebrand and new mobile-friendly web design.
After a thorough audit of the current brand and logo use, we determined that the museum’s rebrand required an update to its foundational brand strategy. We wrote a new mission statement and created a brand positioning statement and brand personality traits. We developed visual and verbal brand standards and presented them along with museum procedures in an employee-friendly manual, making the rebrand easy to communicate and implement.
Rebrand logo design
Regarding the visual identity, we decided a logo refresh would help retain brand recognition better than a total logo design overhaul. The new logo is cleaner and simpler, removing many of the embellishments of the previous logo design. We refined the color palette while keeping a strong red tone that had been a signature of the previous branding. The rebrand logo and visual identity run throughout additional brand collateral including a brochure, magazine ad, coupons, social media assets, and signage.
Though SEO and web traffic were strong, the previous website design was dated and not optimized for mobile devices – a big problem given most tourists search for attractions on their phones. The new web design is structured to give visitors the most important information with as few clicks as possible. The new web copy has an old western tone without sounding cheesy.
About Ghost Town Museum
Ghost Town Museum is a complete gold rush era ghost town – a true preservation of Colorado’s Wild West. Since 1954, the Ghost Town Museum has protected a slice of this uniquely American cultural period and presented it to visitors of the Pikes Peak region in an appealing and accessible way.