Client: Joe Catanzarite
Logo design
Bookmark design
Joe Catanzarite, a successful financial planner, needed a personal brand logo to represent his new role as a public speaker.
Personal brand logo design
Joe didn’t want to use his firm’s branding to represent himself as a speaker, not wanting to cause confusion or create compliance issues. He came to Kettle Fire to create a wordmark logo that reflected strength and confidence, credibility and expertise, and Joe’s ability to simplify the complex.
Clean lines and fresh colors
We focused on strong, clean lines for Joe’s personal brand. The customized all-caps tex is strong and established. Green tones evoke growth, life, prosperity, and wealth. Combined with a green-hued gray, this bold palette says financial expert with a fresh perspective. The modern hues will stand out in the financial industry, which is dominated by forest green and gold.
About Joe Catanzarite
Joe Catanzarite, CFP® is a recognized financial educator, author, speaker and retirement planner. He is the co-author of the upcoming book BUILD WEALTH Like A Shark—93 Tips From Some Of North America’s Foremost Authorities On Building, Protecting and Passing On Wealth!
