Client: Everyday Summit
Lindsie Blair, owner and artist behind Everyday Summit, has run a successful Etsy shop for several years. She came to us at Kettle Fire to take her branding to the next level. With grander opportunities on the horizon, she wanted to better communicate her brand story and increase the professionalism of her logo design.
We interviewed Blair about the heart of Everyday Summit, the joy she finds in her artwork, and the future of the company. From there we developed her brand story in formats fit for any setting. Verbal brand standards will help her communicate her story with authority and consistency across many channels.
The Everyday Summit logo design had to connect visually with Blair’s artistic style while being simple and professional enough to function as a strong identifier. The element of line in the logo design reflects the brand’s signature graphite drawings.
The subtle mountain peaks communicate the brand’s mission to create mountaintop moments in everyday life. The round shape works well on a digital store front, and the soft color palette is natural and appealing to the target market.
About Everyday Summit
Everyday Summit artwork is familiar and uplifting. They’re thoughtful drawings that are detailed enough to look real but soft enough to feel approachable. The artwork adds value to people’s lives by bringing a little moment of beauty to the everyday. Beauty is accessible. It doesn’t just come from the mountaintop but from all the little moments along the way.