Client:  Everyday Summit

Brand strategy
Brand standards
Logo design

Lindsie Blair, owner and artist behind Everyday Summit, has run a successful Etsy shop for several years. She came to us at Kettle Fire to take her branding to the next level. With grander opportunities on the horizon, she wanted to better communicate her brand story and increase the professionalism of her logo design.

Brand story

We interviewed Blair about the heart of Everyday Summit, the joy she finds in her artwork, and the future of the company. From there we developed her brand story in formats fit for any setting. Verbal brand standards will help her communicate her story with authority and consistency across many channels.

Logo design

The Everyday Summit logo design had to connect visually with Blair’s artistic style while being simple and professional enough to function as a strong identifier. The element of line in the logo design reflects the brand’s signature graphite drawings.

The subtle mountain peaks communicate the brand’s mission to create mountaintop moments in everyday life. The round shape works well on a digital store front, and the soft color palette is natural and appealing to the target market.

About Everyday Summit

Everyday Summit artwork is familiar and uplifting. They’re thoughtful drawings that are detailed enough to look real but soft enough to feel approachable. The artwork adds value to people’s lives by bringing a little moment of beauty to the everyday. Beauty is accessible. It doesn’t just come from the mountaintop but from all the little moments along the way.

“I chose to work with Kettle Fire because they seemed the most approachable. I was right, they communicated well, explained thoroughly and made sure my needs as a business were heard and understood.”

Lindsie Blair

Visit Everyday Summit

logo design, brand story, Everyday Summit, Etsy shop logo, Kettle Fire Creative logo design Logo Design + Brand Story Everyday Summit everydaysummit logo 1

The final logo design reflects the brand story we developed.

logo design, brand story, Everyday Summit, Etsy shop logo, Kettle Fire Creative logo design Logo Design + Brand Story Everyday Summit everydaysummit logo 2

The logo has a hand-drawn vibe while being scalable vector art.

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