Client:  Panorama Events

Company name
Logo design
Style guide
Website design + development
Web copy
SEO
Business card design

Julie Jacobsen has been a successful event planner for several years. She came to us at Kettle Fire when she was ready to launch her own event planner firm focusing on large-scale live events. She needed a company name, logo design, and business card she could be proud to show off. Once her brand identity was established, we deisgned a one-page website to futher build credibility

Company name

We interviewed Jacobsen to draw out the heart of her new brand and learned she is no party planner. The events she plans take months of work, incredible attention to detail, and the ability to think globally about the bigger picture.

Her company name needed to evoke the completeness of her services, her professionalism and expertise, as well as her relational skills. It also had to be legally usable, unique in the industry, and coordinate with an available domain name. Panorama Events reflects the breadth, vision, and scale of Jacobsen’s work.

Logo design

The Panorama Events logo design had to connect visually with the company name. It needed to be eye-catching, professional, and approachable. The stage shape is reminiscent of live events without being kitschy. It connects to the text in a manner that suggests the only thing you need for complete success is Panorama Events.

The colors are modern, energetic, and appealing to Panorama’s target audience. The combination of lowercase and all-caps typography creates visual separation while maintaining readability.

One-page web design

Panorama Events’ website needed to share basic company info in a visually engaging, easy-to-navigate manner. The one-page site leads users intuitively through positioning, services, testimonials, and contact info. The design is modern and fresh yet approachable and unintimidating. Event clients of all kinds can easily connect with the owner’s breadth of experience and range of services.

Business card

Business cards are still a big deal in the event industry and Julie specifically did not want hers to be all white. We used her brand colors to create a sweeping shape in the negative space. The logo design is shown in full-color and reverse, and the phone number pops in peppy spring green.

“I’m already getting lots of positive feedback from some of my contacts in the event industry on the website. I really think this website sets me apart from lots of other independent contractors. Thank you again for all your hard work and creative ideas!”

Julie Jacobsen

Visit Panorama Events

one page web design Panorama Events by Kettle Fire Creative logo Name + Logo + Web DesignPanorama Events pe website scroll

The one-page website is easy to navigate.

company name logo design Panorama Events by Kettle Fire Creative logo variations logo Name + Logo + Web DesignPanorama Events panorama events logo 1

The modern colors of the logo have wide appeal.

one page web design Panorama Events by Kettle Fire Creative logo Name + Logo + Web DesignPanorama Events pe mockup full fade

The one-page web design has great flow.

company name logo design Panorama Events by Kettle Fire Creative business card logo Name + Logo + Web DesignPanorama Events panorama events bus card mockup

Punches of blue and strong curves set this business card apart.

responsive one page web design Panorama Events by Kettle Fire Creative logo Name + Logo + Web DesignPanorama Events pe responsive mockup

The responsive design is equally readable on mobile and desktop.

logo one page web design Panorama Events by Kettle Fire Creative logo Name + Logo + Web DesignPanorama Events pe website

The website featurs the color palette and curved shape of the logo to create visual interest.

company name logo design Panorama Events by Kettle Fire Creative style guide logo Name + Logo + Web DesignPanorama Events panorama events style sheet

The style guide includes logo usage, typography, and colors.

Let’s chat about your project.