More Branding Stats: 20 Facts Reveal What Drive Brand Awareness by Kettle Fire Creative (cover image) branding More Branding Stats: 20 Facts Reveal What Drives Brand Awareness more branding stats fi

Brand awareness is the #1 goal of most marketing teams, above sales and lead generation. These 20 branding stats reveal what drives brand awareness and business growth. The answers may surprise you!

Brand consistency

Consistent brand presentation across all platforms increases revenue by 23% on average. — Lucid Press

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60% of marketers think their brand is well aligned with their long-term goals.. — Chartered Institute of Marketing

95% of companies have formal brand guidelines, but only 25% of brands actually stick to their guidelines. — Inc. reporting on Lucid Press

Less than 10% of organizations say their brand presentation is very consistent, but almost 90% agree that it is important to present their brands consistently across all channels. — Inc. reporting on Lucid Press

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Brand color

Between 62% and 90% of a consumers’ initial subconscious assessment of a product is based on color alone. — Tuoro College Law Review

Colors increases brand recognition by up to 80%. — Tuoro College Law Review

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Logo color breakdown of Forbes’ list of the world’s most valuable brands:

35% use blue
30% use red
23% use grayscale, black and white, or no color scheme
20% use yellow or gold
7% use green
1% use purple
iMeetCentral

Only 3% of the world’s top brands feature four or more colors in their logos. — iMeetCentral

Content marketing

91% of marketers say they use content marketing to promote brand awareness. — Content Marketing Institute

Companies with blogs produce 67% more leads per month. — Demand Metric

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56% of online consumers say that most of the branded content they saw was irrelevant. — IBM

67% of business executives said that content containing timely or unique information had a meaningful impact on their perception of a brand. — The Economist Group Content Solutions with Peppercomm

71% of executives report that content that seems like a sales pitch turns them off. — The Economist Group Content Solutions with Peppercomm

But…

70% of brands said they measure the effectiveness of their content by the number of calls from customers and prospects, and 93% say they tie their content directly to their products and services. — The Economist Group Content Solutions with Peppercomm

Online experience

38% of users will stop interacting with a website if the layout is unattractive. — Adobe (2015)

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By 2021, mobile e-commerce will account for 54% of all online sales. — Statista

51% of customers who left a company that “failed them” blame it on a bad online experience. — IBM

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B2B branding

77% of B2B marketing leaders say branding is critical to growth. — Lucid Press

Less than 10% of B2B companies say their branding is very consistent. — Demand Metric with Lucid Press

60% of B2B brands say that their visuals or content doesn’t conform to brand guidelines. — Demand Metric with Lucid Press

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Read the original branding stats post to learn about millenials, customer retention, and marketing budgets.

Do these branding stats align with your experience? What strategies are growing your brand awareness? Share with us in the comments.

Disclaimer: Kettle Fire Creative has put in great effort to ensure these are reliable statistics from credible sources. If you find any errors in the information or citations, please contact Kettle Fire.

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