Brand awareness is the #1 goal of most marketing teams, above sales and lead generation. These 20 branding stats reveal what drives brand awareness and business growth. The answers may surprise you!
Brand consistency
Consistent brand presentation across all platforms increases revenue by 23% on average. — Lucid Press
60% of marketers think their brand is well aligned with their long-term goals.. — Chartered Institute of Marketing
95% of companies have formal brand guidelines, but only 25% of brands actually stick to their guidelines. — Inc. reporting on Lucid Press
Less than 10% of organizations say their brand presentation is very consistent, but almost 90% agree that it is important to present their brands consistently across all channels. — Inc. reporting on Lucid Press
Brand color
Between 62% and 90% of a consumers’ initial subconscious assessment of a product is based on color alone. — Tuoro College Law Review
Colors increases brand recognition by up to 80%. — Tuoro College Law Review
Logo color breakdown of Forbes’ list of the world’s most valuable brands:
35% use blue
30% use red
23% use grayscale, black and white, or no color scheme
20% use yellow or gold
7% use green
1% use purple
— iMeetCentral
Only 3% of the world’s top brands feature four or more colors in their logos. — iMeetCentral
Content marketing
91% of marketers say they use content marketing to promote brand awareness. — Content Marketing Institute
Companies with blogs produce 67% more leads per month. — Demand Metric
56% of online consumers say that most of the branded content they saw was irrelevant. — IBM
67% of business executives said that content containing timely or unique information had a meaningful impact on their perception of a brand. — The Economist Group Content Solutions with Peppercomm
71% of executives report that content that seems like a sales pitch turns them off. — The Economist Group Content Solutions with Peppercomm
But…
70% of brands said they measure the effectiveness of their content by the number of calls from customers and prospects, and 93% say they tie their content directly to their products and services. — The Economist Group Content Solutions with Peppercomm
Online experience
38% of users will stop interacting with a website if the layout is unattractive. — Adobe (2015)
B2B branding
77% of B2B marketing leaders say branding is critical to growth. — Lucid Press
Less than 10% of B2B companies say their branding is very consistent. — Demand Metric with Lucid Press
60% of B2B brands say that their visuals or content doesn’t conform to brand guidelines. — Demand Metric with Lucid Press
Read the original branding stats post to learn about millenials, customer retention, and marketing budgets.
Find current stats on marketing in Europe and the U.K.
Do these branding stats align with your experience? What strategies are growing your brand awareness? Share with us in the comments.
Disclaimer: Kettle Fire Creative has put in great effort to ensure these are reliable statistics from credible sources. If you find any errors in the information or citations, please contact Kettle Fire.
Kettle Fire Creative has been recognized as one of Top 10 Colorado Branding Agencies by DesignRush.
A consumer behavior study which included 2,000 respondents suggests that people are significantly more loyal to brands that are transparent about different aspects of their business. When it comes to food and personal care products in particular, consumers value companies that are honest about the ingredients they use, Label Insight’s brand loyalty statistics inform. You need to put your brand out there for people to recognize it. With a plethora of brands on the market, people need to see your logo more than 5 times to be able to connect it with your company. We suggest taking advantage of social media and professional branding techniques to send a consistent yet dynamic brand message to consumers every day.
Great article. Thanks for the detailed information. Your blog is by far the best source I’ve found. Thanks!