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75 Comments

  • vervelogic says:

    Great article, a lot of detail you won’t find somewhere else. Thanks a bunch!

  • Kester says:

    I have been working with multiple artists, and none of them mentioned these terms. this helped me immensely in even deciding which one was more important to design first.

  • shlok says:

    Great Work…!! You explain the terminologies very well.

    • Megan Schaulis says:

      Thank you! I’m glad the post was helpful.

    • Tophitvibe says:

      Thank you for sharing this useful articles about the logo design have been searching for similar topic which I finally find the across it on your website thank you I will looking forward to get more hint from this site

  • vervelogic says:

    It’s not always easy to simplify some information for people to understand. I’m glad the material provided was easy for you to follow and that it may have helped in clarifying some aspects

  • Simran says:

    Nice post about the logo design.. I am also thinking to learn the logo design..

  • Write for us says:

    Great article about the logo design… I would like to share it on my friends…

  • Guest Post says:

    Your tips for logo design are awesome help me to create the beautiful logo for my blog..

  • Vilma says:

    Great article, very useful for clients or beginners in the industry (and even for non-native speakers in the agencies, who meet the terms for the first time).
    If I may, I would suggest that, while it is true that a logo is very functional and one must take into account the usage to decide upon the needed form, it is also a matter of how new a brand is. While you can have get to use only (or predominantly) a brandmark for brands such as Shell or Nike, for instance, it is not advisable to do that with a new brand, irrespective of how beautiful the design is.
    In this case, while a full branding book should be developed, with all the versions that may be used, the book should be an appendix to a proper communication strategy and plan, where the milestones in the usage of the types of logos should be included.
    By that I mean a brand needs to meet certain awareness objectives in order to start intensively using very symbolic logos. Honestly, one of the most disappointing feedbacks for a client (and a good agency) is: „Oh, beautiful blue bird, yes, I remember it. Sorry, no idea what it stands for.”

    • Megan Schaulis says:

      Vilma, Thank you for your thoughtful comment. We completely agree that until brand awareness is well established a brandmark should not be the primary logo in use. They can be a helpful additional format, perhaps for internal use where the audience is entirely aware of who is being represented. We also agree that brand standards/a brand book should include a clear system of when and where each logo format should be used. Thanks again for reading and commenting!

    • I can’t think of a company that jumped the shark on this issue worse than Starbucks; they still have about 20 years to go before they can do it with grace.

  • Hey @Admin,

    Very Informative and great post about “Logo Terminology in Depth”. love to share with others.

  • I’ve also seen brandmarks/logomarks called “symbol” and “bug.” I’ve heard symbol more often than the others. It just depends, I think, on whether you’re working for an agency and a client’s marketing team, or whether you’re independent and working with companies that are unfamiliar with marketing and branding.

    • Megan Schaulis says:

      Jeff- We agree! While it’s helpful to know some “textbook definitions,” we often use real-world terms like symbol or icon when talking to clients. We frequently hear people use “logo” to mean brandmark as well, for example: I don’t need a logo, just a way to handle the text of my name.

  • Tophitvibe says:

    This website has been really helping in sharing useful tips art and logos the write up articles and most articles shared on here 100percent useful thank you

  • wow, your article  really motivate me working  very hard to write a good
    article like this one yours is full of great ideas.i feel relax every time I read them,thanks for working so hard to share this with me.

  • Tophitvibe says:

    I really appreciate this article, totally contain the true stuff of information

  • Tophitvibe says:

    I found your this post while searching for some related information on blog search…Its a good post..keep posting and update the information

  • Milly says:

    Nice post about the logo design. I have learnt some new thing about the logo design.

  • Melissa says:

    Very Informative and great post about “Logo Terminology in Depth”. love to share with others. Thanks for sharing…

  • Sam patel says:

    Informative article, Logos are silent mouth for brand. they don’t have mouth but they are says lot for brand. Thanks for sharing keep share more!

  • Presh says:

    Branding is a major factor for the growth of any business in the world today. Great post and a Happy Happy New Year https://momsall.com/happy-new-year-wishes-for-2020/

  • Sandeep says:

    Brilliant. I love the way you explained and classified (Terminology) all types of a logo.

  • Wonderful information, thanks a lot for sharing the kind of content with us. Your blog gives the best and the most interesting information on the logo terminology wordmark, brand mark, letter mark, lock up. I wonder if we can gather such practical information about it, a great post definitely to come across.

  • Gil says:

    Great writing & callouts on each type. I might put the image examples right next to the titles so people quickly looking up each meaning see the appropriate image right next to the correlating title. Currently, the images are budded up next to the following title and it could confuse people.

  • once again you did a great job explain about logo design in a perfect way. thank you lots of information.

  • Good One.

    Keep Sharing.

  • Deepak says:

    Hi,

    Thanks for sharing the article about logo design. Some of the things that I learned from this blog is completely new to me like types of logo design like wordmark logo and brandmark logo etc.

    Regards,
    Deepak

  • ninositsolution says:

    I read your blog. The information you give in the blog is very good.

  • claramathew says:

    Very insightful content.

  • NetMaxims Technologies says:

    Amazing Post

  • Bonny says:

    I just have a special liking for Lettermark logos. I have started learning graphic designing recently and I’ve been experiment with all these designs.
    Thanks for sharing the content, it’s a good read.

  • sunrise says:

    Amazing post about logo Design…. I really love this information

  • sunrise says:

    Very nice post… Thanks for sharing

  • sleekfood says:

    branding is one of the most important keys in business and having a good logo is part of the branding. every good business or organization should have a good logo that really speaks about the brand.

  • KIDOCHUKWU EZIESHI says:

    For me I prefer the letter Logo cos it is more simplified

  • alex says:

    Thanks for this amazing post

  • Bright says:

    Your writing skill is nice, I am a blogger and I know it is not easy to write an article as good as this. I want to thank you for sharing this post as it contains a lot of useful details, keep up this good work.

  • ProWeb365 says:

    Thanks For posting this informational blog. I loved this post.

  • Cubestech says:

    Logo design is the most creative work and its one of the difficult task to do, Thanks for explaining it in a perfect way , Keep on posting more like this

  • www.techlittleblue.com says:

    Thanks for this great content

  • Francis says:

    Thanks a lot for the explanations. Though i feel the Lockup logo complicates things.

  • uydu servisi says:

    Thanks

  • James says:

    Thanks a lot really, for sharing such great article. I am more enlightened right now about these logos. You did a great job in sharing this masterpiece.

  • Versatile Mobitech says:

    Thanks for sharing nice information.

  • 3d logo digitizing says:

    This is awesome I was seriously waiting for this information to appear its one of a kind thou.

  • profile creation websites says:

    A logo represents a brand that’s why it’s important you have nicely explained it.

  • Xfurbish says:

    I’ve worked with a number of different artists, and none of them have mentioned these phrases. Right now, I’m more knowledgeable about these logos. This was quite helpful in determining which one should be designed initially.

  • Very good article! I have quite a lot of experience working with different companies and freelancers in the field of design and marketing, and I want to note that few people understand the importance of the right logo for the brand. This is especially true for novice marketing experts or designers. That’s why it’s always better to turn only to proven professionals)

  • Very nice post… Thanks for sharing

  • ProWeb365 says:

    Many thanks! Keep up the good work!

  • Social Bookmarking Sites says:

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  • CRM Workforce Management says:

    I see what you mean, thanks for the post. I’m glad I found this website via Google.

  • arjun g says:

    thanks for sharing

  • BookingToGo says:

    Nice for sharing this great information 😀

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  • wbahis says:

    Nice. Thank you for content.

  • Thanks so much for sharing such an impressive article

  • 78wincom says:

    Very good and useful article. Thanks to you I have learned a lot

  • Lalbabu Prasad says:

    Really good information, it guides really help me find types of the logo which is relevant to my business.

  • Scott says:

    Very well-written content.

  • Pavith says:

    This article is very much helpful and I hope this will be a piece of useful information for the needed one. Keep on updating these kinds of informative things

  • Desktop Computer says:

    I have learn a lot about logo making. Thank you so much.

  • Abubha Bhonsle says:

    Clear and helpful explanations about logos

  • Shahrukh Ali says:

    This article made logo terms so easy to understand – now I can spot the difference between wordmarks, brandmarks, lettermarks, and lockups easily!

  • Canopas says:

    I love how you’ve delved into the world of wordmark logos!
    The simplicity and elegance they bring to a brand are truly remarkable. Your breakdown of their design principles is insightful and makes me appreciate the thought that goes into creating a memorable wordmark.

  • GJAEDU says:

    Love the breakdown of logo terminology! Adding a new perspective: a logo should tell a story in a glance. What story does your favorite logo tell you? ✨

  • Godrej Emerald Waters says:

    A wordmark logo is a powerful branding tool. By relying solely on typography, it conveys a brand’s essence with simplicity. This clean and focused approach ensures immediate recognition and lends a timeless quality to the logo, making it a versatile choice across various platforms and industries. The art of crafting a distinctive wordmark lies in balancing creativity and legibility, leaving a lasting impression on the audience.

  • Canopas says:

    Your breakdown of the elements that make a successful wordmark logo is spot-on! The balance between font choice and spacing can truly make or break a design.

  • Justly says:

    I’ve always been captivated by the power of simplicity in design, and wordmark logos are a prime example of this. In a world inundated with visual noise, a well-crafted wordmark cuts through the clutter and speaks volumes with just a few carefully chosen letters.

  • Sundarta Blog says:

    I have learn a lot about logo making. Thank you so much sir…great article

  • Anna says:

    This breakdown of logo terminology is incredibly helpful for understanding the different elements of branding! Thanks for simplifying complex concepts and shedding light on the world of design.

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