Test your logo design knowledge by guessing the year each classic brand image was designed. Hover over or click the logo to see when it was created and learn about its design impact. Can you ace our logo history quiz?
1. American Express
Today, American Express boasts more than 112 million card members across 130 countries. When did the credit card company introduce the blue box into its logo history? Hover over or click the logo to reveal the answer.
The now iconic blue box was first introduced in the mid-1970s. A blue-to-green gradient was added in 2006 but removed in 2018. The current logo has slightly different typography but maintains the classic box, conveying strength and trust.
Now the world’s leading digital payment company, PayPal has only had three designs in its logo history. It first came onto the scene with this outlined typography in what year? Hover over or click the logo to reveal the answer.
This sans serif wordmark helped launch the online payment company. Today’s logo features two shades of blue as well as a layered ‘P’ symbol.
3. Warner Bros.
Warner Bros. Entertainment, the studio that released the world’s first talking movie, is still hitting it big. When did the movie studio first use the shield and ‘WB’ initials in its logo design? Hover over or click the logo to reveal the answer.
The studio added a hyphen between the initials in 1935 but took it out in the 1937 version and all subsequent logos. Today the shield is shorter and wider. The letters are in a gold tone with a 3D effect against a sky blue background, but you can still see similarities to this early logo design.
4. Burger King
Burger King now has nearly 17,000 locations worldwide. This was the first time in the company’s logo history it featured the name sandwiched between two buns. When was it released? Hover over or click the logo to see the answer.
The fast food chain’s original logo featured an actual king sitting on a burger, but since the late 1960s it’s been all about the bun. Today the logo includes an angled blue loop around the buns and text.
5. Fruit of the Loom
Fruit of the Loom employs more than 32,400 people worldwide. When in its lengthy logo history did the clothing manufacturer first develop its fruitful brand image? Hover over or click the logo to reveal the answer.
The clothing producer secured a copyright for its name, a play on the phrase fruit of the womb, in 1851, but it didn’t develop a logo until the 1890s. Today, its logo still features the iconic collection of fruit but in a more modern illustration.
Pepsi dropped the -cola from its logo in 1962. When did the internationally known drink corp. switch from all caps to lowercase and implement a flat circle design? Hover over or click the logo to reveal the answer.
Since its inception as “Brad’s Drink” in 1893, Pepsi has had 16 different logos. Most have included red or blue and a circular bottle cap icon, sometimes called the Pepsi Globe. In this version the ‘e’ mimics the wave of the older logo designs.
Gap, Inc. operates more than 3,700 stores worldwide and is considered the largest specialty retailer in the U.S. When did they first introduce the dark blue box and capitalized serif text? Hover over or click the logo to reveal the answer.
Customers were outraged when the clothing retailer, known for classic preppy pieces, attempted to rebrand in 2010 with a crowdsourced Helvetica logo design. The company quickly returned to this logo, designed in the mid-1980s, and is using it to this day.
How did you score on our logo history quiz? Did any of the dates surprise you? Share with us in the comments.