Are millennials brand loyal? How important is digital marketing? These 20 branding stats and marketing facts may surprise you!
Millennials & brand loyalty
60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. – NJIT Online
44% of US millennials consider themselves loyal to the brands they buy. – IRI Worldwide (2017 Brand Loyalty and Millennials, article no longer posted)
62% of millennials feel online content often encourages brand loyalty. – Loyalty360
Branding & buying habits
44% of US consumers plan to give gifts purchased from brands they are loyal to, during the holiday season. – Bond Brand Loyalty Study (2017 Bond Holiday Study, article no longer posted)
1/3 of consumers have a brand in mind when they go shopping. – Gartner (2017 B2C Marketing Stats, article no longer posted)
59% of global consumers prefer to buy new products from brands familiar to them. – Nielsen
Digital marketing
76% of US consumers interact with brands or products before arriving at the store. – Deloitte
32% of consumers learn about products from brands’ websites or social media accounts. – Consumer Goods
90% of consumers expect their experience to be consistent across all channels and devices used to interact with brands. – NJIT Online
2.5% of company revenue was spent on digital marketing in 2012, an alarmingly small amount. – Gartner
80% of consumers say “authenticity of content” is the most influential factor in becoming a follower of a brand. – NJIT Online
Customer retention
It costs six times more to attract a new customer than it to keep an old one. – Paul W. Farris et al.
90% of US marketing and human resources leaders say brand persona is key to hiring new staff and keeping customers. – CMO Council
95% profit increase can come from only a 5% increase in customer retention. – Bain & Company
Visual & emotional connections
Visual presentations are 43% more persuasive than non-visual presentations. – University of Minnesota MISRC
94% of respondents said they would be highly likely to recommend a brand they were emotionally engaged with. – Gensler Brand Engagement Study (2013 Brand Engagement Survey, article no longer posted)
65% of marketing execs say photos, videos, illustrations, and infographics are key to communicating your brand story. – CMO Council
Marketing budgets
12 – 20% of a startup’s budget should be spent on marketing for the first five years. – Entrepreneur
6 – 12% of an established company’s budget should be spent on marketing, more if launching a new product. – Entrepreneur
Companies that saw an increase in second-year sales of new products maintained at least 94% of marketing spending on that product. – Nielsen
What fun branding stats or marketing facts have you heard? Share with us in the comments.
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