Branding Stats: 20 Facts about the Power of Brand & Marketing

Are millennials brand loyal? How important is digital marketing? These 20 branding stats and marketing facts may surprise you!

Millennials & brand loyalty

60% of US millennials expect consistent experiences when dealing with brands online, in-store, or by phone. – NJIT Online

44% of US millennials consider themselves loyal to the brands they buy. – IRI Worldwide (2017 Brand Loyalty and Millennials, article no longer posted)

62% of millennials feel online content often encourages brand loyalty. – Loyalty360

Branding & buying habits

44% of US consumers plan to give gifts purchased from brands they are loyal to, during the holiday season. – Bond Brand Loyalty Study (2017 Bond Holiday Study, article no longer posted)

1/3 of consumers have a brand in mind when they go shopping. – Gartner (2017 B2C Marketing Stats, article no longer posted)

59% of global consumers prefer to buy new products from brands familiar to them. – Nielsen

Digital marketing

76% of US consumers interact with brands or products before arriving at the store. – Deloitte

32% of consumers learn about products from brands’ websites or social media accounts. – Consumer Goods

90% of consumers expect their experience to be consistent across all channels and devices used to interact with brands. – NJIT Online

2.5% of company revenue was spent on digital marketing in 2012, an alarmingly small amount. – Gartner

80% of consumers say “authenticity of content” is the most influential factor in becoming a follower of a brand. – NJIT Online

Customer retention

It costs six times more to attract a new customer than it to keep an old one. – Paul W. Farris et al.

90% of US marketing and human resources leaders say brand persona is key to hiring new staff and keeping customers. – CMO Council

95% profit increase can come from only a 5% increase in customer retention. – Bain & Company

Visual & emotional connections

Visual presentations are 43% more persuasive than non-visual presentations. – University of Minnesota MISRC

94% of respondents said they would be highly likely to recommend a brand they were emotionally engaged with. – Gensler Brand Engagement Study (2013 Brand Engagement Survey, article no longer posted)

65% of marketing execs say photos, videos, illustrations, and infographics are key to communicating your brand story. – CMO Council

Marketing budgets

12 – 20% of a startup’s budget should be spent on marketing for the first five years. – Entrepreneur

6 – 12% of an established company’s budget should be spent on marketing, more if launching a new product. – Entrepreneur

Companies that saw an increase in second-year sales of new products maintained at least 94% of marketing spending on that product. – Nielsen

Disclaimer: Kettle Fire Creative has put in great effort to ensure these are reliable statistics from credible sources. If you find any errors in the information or citations, please contact Kettle Fire.

What fun branding stats or marketing facts have you heard? Share with us in the comments.