These 25 inspirational branding quotes shed light on the industry as whole and its underlying values. Even if you’re not a professional brand strategist, there’s a good bit of wisdom here.
Branding Basics
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin
A brand trying to be all things to all people = “blanding.” – Simon Manchipp
Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. – Jay Baer
If you don’t give the market the story to talk about, they’ll define your brand’s story for you. – David Brier
Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz
A product can be quickly outdated, but a successful brand is timeless. – Stephen King
A brand that captures your mind gains behavior. A brand that captures your heart gains commitment. – Scott Talgo
Products are made in the factory, but brands are created in the mind. – Walter Landor
Personal Branding
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
You too are a brand. Whether you know it or not. Whether you like it or not. – Marc Ecko
Too many people overvalue what they are not and undervalue what they are. – Malcolm Forbes
Trust and Authenticity
If you’re your authentic self, you have no competition. – Scott Stratten
If people believe they share values with a company, they will stay loyal to the brand. – Howard Schultz
The most exhausting thing you can be is inauthentic. – Anne Morrow Lindbergh
Customers don’t just want to shop: they want to feel that the brand understands them. – Mickey Drexler
If people like you they will listen to you, but if they trust you, they’ll do business with you. – Zig Ziglar
Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. – Howard Schultz
Details of Design
Of course I’ll [design] options. Many, many of them. But you won’t see them, you won’t have to, that’s my job. – Paul Rand
Design is about problem solving, not about personal preference or unsupported opinion. – Bob Baxley
Make every detail perfect, and limit the number of details to perfect. – Jack Dorsey
The essential test of design is how well it assists the understanding of the content, not how stylish it is. – Edward Tufte
Just for Fun
Perhaps imagination is only intelligence having fun. — George Scialabba
You do not really understand something unless you can explain it to your grandmother. – generally attributed to Albert Einstein
The difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning. – Mark Twain
Be so good they can’t ignore you. – Steve Martin
What great branding quotes have you read? Share with us in the comments!
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