Kettle Fire Blog

My Kid Wants to be a Writer: 6 Tips for Encouraging Young Authors Copywriting

My Kid Wants to be a Writer: 6 Tips for Encouraging Young Authors

For any parent who's coming to terms with the fact that their kid wants to be a…

Megan SchaulisSeptember 23, 2016

Branding for the Big Screen: 8 Best Movie Poster Designs of the Year BrandingDesign

Branding for the Big Screen: 8 Best Movie Poster Designs of the Year

Movie poster designs are masterful demonstrations of branding. From the title to the graphics to…

Megan SchaulisSeptember 12, 2016

4 Things I Learned Rebranding a Branding Firm BrandingNews

4 Things I Learned Rebranding a Branding Firm

Eight months after the launch of our new brand, I took time to reflect on…

Megan SchaulisAugust 25, 2016

Brand Personality: Can your brand pull off that look? BrandingDesign

Brand Personality: Can your brand pull off that look?

The whole moment was a cliché. I gazed at my co-worker, looking winsome and carefree…

Josh SchaulisFebruary 25, 2016

Now Featuring Words: A Husband-Wife Branding Team CopywritingNews

Now Featuring Words: A Husband-Wife Branding Team

Gearing up for my first day on the job, I dusted off my inner journalist…

Josh SchaulisJune 15, 2015

Brand Standards: Pick a Style and Stick with It BrandingDesign

Brand Standards: Pick a Style and Stick with It

You'd be wise to define your brand standards sooner rather than later, and it doesn't cost much…

Josh SchaulisMarch 31, 2014

Verbal Style: 4 Tips to Improve Your Writing Copywriting

Verbal Style: 4 Tips to Improve Your Writing

Verbal style includes word choice, syntax, grammar, and punctuation. The way you handle these little…

Josh SchaulisMarch 9, 2014

Legibility = Speed of Understanding Design

Legibility = Speed of Understanding

How quickly can you communicate? It may be surprising just how imperative it is for…

Josh SchaulisApril 12, 2012