A moment is like a bookmark in our brain. A place, a time, a thought, a feeling, a sound all collide and are imprinted in our memory. As a brand, you want your audience to experience a whole pile of positive moments related to your product or services.
Projects that start well end well. So, it’s crucial for anyone who does project-based work – marketers, designers, contractors, service professionals of all kinds – to ask the right questions during the initial sales process.
In honor of Independence Day, we decided to play an anachronistic game. Imagining the U.S. founding fathers came to us for initial branding of their “start-up” nation, we created the following brand standards for the good ol’ United States of America, circa 1776.
Album artwork represents a wondrous collision of personal branding, artistic integrity, and money-grabbing merchandising. For branding fanatics, they are ripe for artsy analysis and practical assessment. Check out our top 17 album covers of 2017 (so far).
Color is a powerful tool. The right color combo can direct your mind to a mood, a moment, or a memory. These five ads use inspiring spring color palettes to arouse ideas of blossoms, sunshine, and all the fresh new life we associate with the season.