Any type of printed marketing you hand out, leave behind, or share with your audience is considered print collateral. Use our Print Collateral Guide to better understand common printed pieces: business cards, flyers, mailers, rack cards, brochures, booklets, posters, and banners.
Album artwork represents a wondrous collision of personal branding, artistic integrity, and money-grabbing merchandising. For branding fanatics, they are ripe for artsy analysis and practical assessment. Check out our top 17 album covers of 2017 (so far).
Color is a powerful tool. The right color combo can direct your mind to a mood, a moment, or a memory. These five ads use inspiring spring color palettes to arouse ideas of blossoms, sunshine, and all the fresh new life we associate with the season.
Helvetica has spent 60 years as one of the world’s most used typefaces. It has variations for ten alphabets and is the star of its own documentary. But, as more and more major companies rebrand away from their Helvetica-based logos, we have to wonder if it’s finally kicked the bucket.
The logo looked perfect on Josh’s Dell UltraSharp monitor. So, we emailed our client the new color concept to print out and discuss with key stakeholders. In doing so, we made a near fatal color space mistake.
Movie poster designs are masterful demonstrations of branding. From the title to the graphics to the color palette — everything about a movie poster is carefully crafted to send a specific message. This is branding at its heart.