A moment is like a bookmark in our brain. A place, a time, a thought, a feeling, a sound all collide and are imprinted in our memory. As a brand, you want your audience to experience a whole pile of positive moments related to your product or services.
Album artwork represents a wondrous collision of personal branding, artistic integrity, and money-grabbing merchandising. For branding fanatics, they are ripe for artsy analysis and practical assessment. Check out our top 17 album covers of 2017 (so far).
Movie poster designs are masterful demonstrations of branding. From the title to the graphics to the color palette — everything about a movie poster is carefully crafted to send a specific message. This is branding at its heart.
The whole moment was a cliché. I gazed at my co-worker, looking winsome and carefree in her patterned leggings, electrified tunic, and matching chunky earrings. I think I literally leaned on my elbow and sighed as I wished I could pull off that look.
You’d be wise to define your brand standards sooner rather than later, and it doesn’t cost much to do so. Standards combat mixed messages and ensure you’re delivering a consistent, excellent experience to your customers.