Color is a powerful tool. The right color combo can direct your mind to a mood, a moment, or a memory. These five ads use inspiring spring color palettes to arouse ideas of blossoms, sunshine, and all the fresh new life we associate with the season.
Tiffany lets the sun shine
Why it works for spring
This spring color palette by Tiffany & Co. proves you don’t have to stray from your brand to be seasonal. Classic Tiffany blue and glittery gray are pushed into springtime by canary yellows. My brain goes to straight to robin’s eggs, sunny skies, and gold foil-wrapped Easter chocolates. When used well, as it is here, this color combo evokes the best of spring vibes without being cliché.
Fendi is muted and moody
Why it works as for spring
This Fendi ad shows off one of this year’s most popular spring color palettes. Its desaturated pinks, creams, and blush tones combine with taupe and grey to create a distinctly un-glam look. By holding back on the brightness, this color scheme reflects the expectancy of spring. Temperatures are rising, but we haven’t totally shaken off winter yet. (Note, the colors will look more vibrant if you encounter the ad digitally versus in print.)
Old Navy plays with pastels
Why it works for spring
This spring color palette from Old Navy is as classic as a bouquet of wildflowers. Though arguably childish, you can’t deny that these colors evoke spring in its purest form. Pretty petal pink, yummy tangerine, and sunny yellow are well-paired with sage green and steely blue gray. The keys to using this color combo are moderation and balance. Try inserting some darker shades to allow the eye to rest and always allow plenty of white space.
J.Crew goes greens
Why it works for spring
Everything about the colors in this J.Crew ad screams, “Springtime is here!” The greens have strong yellow undertones so they appear fresh and grassy. These aren’t the blue-greens of the ocean in summer or the deep brown-greens of autumn foliage. No. These are the verdant shades of new growth. Notice the use of Pantone’s 2017 color of the year: Greenery.
Target is pretty in pink
Why it works for spring
Target shows the power of spring colors by using them on luggage. (Change the colors in your brain and you could have holiday ad instead.) Watery teal and turquoise complement soft mauve-y pink while grays anchor the image. This pink is particularly noteworthy. By leaning toward the peach end of the spectrum, it keeps the whole color palette sophisticated.
What spring color palettes bring you into the season? Share with us in the comments.
Hi, could you please tell the codes from each color from the Tiffany spring color palette?
I would love to use those exact colors.
Thank you very much
Joana, Yes! Here are the hex codes from top (gray) to bottom (light yellow): #c0d4d9, #9ed6d9, #59bebe, #f0c953, #f6e9aa
Best of luck with your project!
LOL
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