Client:  Youth With A Mission Colorado Springs — Strategic Frontiers

Logo design
Identity design
Brand standards
Business card
Letterhead/envelope design

With more than 18,000 staff volunteers and bases on six continents, YWAM is one of the largest Christian charitable organizations in the world. In addition to Discipleship Training Schools, the Colorado Springs base features programs for culinary arts, business, counseling, and much more.

With a staff made up of largely of volunteers, YWAM Colorado Springs felt its identity was being fractured in the absence of real standards. After consulting with the communications team and analyzing market research, we helped the team determine a logo refresh would also help them better reach their target audience. Accompanied with complete visual standards, the new identity design was implemented in letterhead, envelopes, and business cards.

“They were patient, educational, encouraging, timely, and all around a pleasure to work with.”

Eric Johnson

Visit YWAM SF

Kettle Fire Creative YWAM Youth With A Mission Colorado Springs Strategic Frontiers Logo Rendering Brand Refresh identity design Identity DesignYWAM SF ywamsf logo rendering

Market research revealed the new logo should be less cluttered and more modern.

Kettle Fire Creative YWAM Colorado Springs Strategic Frontiers Logo Refresh Before and After identity design Identity DesignYWAM SF ywamsf logo beforeafter

The new type is leaner, allowing the letters more room to breathe.

Kettle Fire Creative Youth With A Mission Colorado Springs Strategic Frontiers Visual Standards Guide Brand Refresh identity design Identity DesignYWAM SF ywamsf visualstandards2

The desire for cohesive visual standards was the impetus for the whole project.

Kettle Fire Creative Youth With A Mission Colorado Springs Strategic Frontiers Visual Standards Guide Color Palette Brand Refresh identity design Identity DesignYWAM SF ywamsf visualstandards1

The guide includes standards for colors, fonts, photography, and a signature graphic element.

Youth With A Mission Colorado Springs Strategic Frontiers Business Card Letterhead Envelope Stationery Design Kettle Fire Creative identity design Identity DesignYWAM SF ywamsf stationery

The mountain imagery was a favorite part of the logo, so it’s included throughout the collateral.

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