Client: Youth With A Mission Colorado Springs — Strategic Frontiers
With more than 18,000 staff volunteers and bases on six continents, YWAM is one of the largest Christian charitable organizations in the world. In addition to Discipleship Training Schools, the Colorado Springs base features programs for culinary arts, business, counseling, and much more.
With a staff made up of largely of volunteers, YWAM Colorado Springs felt its identity was being fractured in the absence of real standards. After consulting with the communications team and analyzing market research, we helped the team determine a logo refresh would also help them better reach their target audience. Accompanied with complete visual standards, the new identity design was implemented in letterhead, envelopes, and business cards.