Client:  China Work

Logo design
Usage guide

China Wok is a small chain of restaurants in Springfield, Missouri, featuring Asian, Asian fusion, Cantonese, Chinese, and Szechuan meals. The restaurant rebranding included a new logo and updated menus featuring professional photography.

Hand-drawn text is paired with a clever yet simple brand mark. The resulting logotype clearly reflects the restaurant’s cuisine while establishing a modern image. The usage guide is an essential resource to the restaurant rebranding, including selected fonts and color scheme, as well as how to use the logotype in all its variations.

“Josh’s creative ability and talent are unquestionable. Not having a specific direction we wanted for China Wok, Josh went above and beyond with his design and overall image for the client.”

Ben Bagwell

Visit China Work

China Wok Logo Rendering Kettle Fire Creative small business restaurant rebranding Restaurant RebrandingChina Wok chinawok logo rendering1

More than 70 combinations of hand-drawn images and fonts were considered for the restaurant’s rebranding.

China Wok Restaurant Rebranding Usage Guide Kettle Fire Creative logo style guide brand book small business restaurant rebranding Restaurant RebrandingChina Wok chinawok usage guide

This guide outlines specific colors and fonts for both web and print.

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