Client: China Work
China Wok is a small chain of restaurants in Springfield, Missouri, featuring Asian, Asian fusion, Cantonese, Chinese, and Szechuan meals. The restaurant rebranding included a new logo and updated menus featuring professional photography.
Hand-drawn text is paired with a clever yet simple brand mark. The resulting logotype clearly reflects the restaurant’s cuisine while establishing a modern image. The usage guide is an essential resource to the restaurant rebranding, including selected fonts and color scheme, as well as how to use the logotype in all its variations.