The logo looked perfect on Josh’s Dell UltraSharp monitor. So, we emailed our client the new color concept to print out and discuss with key stakeholders. In doing so, we made a near fatal color space mistake.
Movie poster designs are masterful demonstrations of branding. From the title to the graphics to the color palette — everything about a movie poster is carefully crafted to send a specific message. This is branding at its heart.
The whole moment was a cliché. I gazed at my co-worker, looking winsome and carefree in her patterned leggings, electrified tunic, and matching chunky earrings. I think I literally leaned on my elbow and sighed as I wished I could pull off that look.
You’d be wise to define your brand standards sooner rather than later, and it doesn’t cost much to do so. Standards combat mixed messages and ensure you’re delivering a consistent, excellent experience to your customers.