A moment is like a bookmark in our brain. A place, a time, a thought, a feeling, a sound all collide and are imprinted in our memory. As a brand, you want your audience to experience a whole pile of positive moments related to your product or services.
In honor of Independence Day, we decided to play an anachronistic game. Imagining the U.S. founding fathers came to us for initial branding of their “start-up” nation, we created the following brand standards for the good ol’ United States of America, circa 1776.
Movie poster designs are masterful demonstrations of branding. From the title to the graphics to the color palette — everything about a movie poster is carefully crafted to send a specific message. This is branding at its heart.