25 inspirational branding quotes, Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes branding quotes fi

These 25 inspirational branding quotes shed light on the industry as whole and its underlying values. Even if you’re not a professional brand strategist, there’s a good bit of wisdom here.

Branding Basics

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. – Seth Godin

A brand trying to be all things to all people = “blanding.” – Simon Manchipp

Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. And vice-versa. – Jay Baer

Branding quotes David Brier quotes brand story Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics brier1 e1492036291906

If you don’t give the market the story to talk about, they’ll define your brand’s story for you. – David Brier

Know what your customers want most and what your company does best. Focus on where those two meet. – Kevin Stirtz

A product can be quickly outdated, but a successful brand is timeless. – Stephen King

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment. – Scott Talgo

Products are made in the factory, but brands are created in the mind. – Walter Landor

Personal Branding

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters

Branding quotes Marc Ecko quotes Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics ecko1 e1492036245562

You too are a brand. Whether you know it or not. Whether you like it or not. – Marc Ecko

Too many people overvalue what they are not and undervalue what they are. – Malcolm Forbes

Trust and Authenticity

If you’re your authentic self, you have no competition. – Scott Stratten

If people believe they share values with a company, they will stay loyal to the brand. – Howard Schultz

Branding quotes Anne Morrow Lindbergh quotes authenticity Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics lindbergh1 e1492036198924

The most exhausting thing you can be is inauthentic. – Anne Morrow Lindbergh

Customers don’t just want to shop: they want to feel that the brand understands them. – Mickey Drexler

Branding quotes Zig Ziglar quotes Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics ziglar1 e1492036129634

If people like you they will listen to you, but if they trust you, they’ll do business with you. – Zig Ziglar

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust. – Howard Schultz

Details of Design

Of course I’ll [design] options. Many, many of them. But you won’t see them, you won’t have to, that’s my job. – Paul Rand

Design is about problem solving, not about personal preference or unsupported opinion. – Bob Baxley

Branding quotes Jack Dorsey quotes details Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics dorsey1 e1492036276301

Make every detail perfect, and limit the number of details to perfect. – Jack Dorsey

The essential test of design is how well it assists the understanding of the content, not how stylish it is. – Edward Tufte

Just for Fun

Perhaps imagination is only intelligence having fun. — George Scialabba

Branding quotes Einstein quotes Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics einstein1 e1492036227368

You do not really understand something unless you can explain it to your grandmother. – generally attributed to Albert Einstein

The difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning. – Mark Twain

Branding quotes Steve Martin quotes be so good Kettle Fire Creative branding quotes 25 Inspirational Branding Quotes kf social branding basics martin1 e1492036183468

Be so good they can’t ignore you. – Steve Martin

What great branding quotes have you read? Share with us in the comments!

 

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