Color is a powerful tool. The right color combo can direct your mind to a mood, a moment, or a memory. These five ads use inspiring spring color palettes to arouse ideas of blossoms, sunshine, and all the fresh new life we associate with the season.
Helvetica has spent 60 years as one of the world’s most used typefaces. It has variations for ten alphabets and is the star of its own documentary. But, as more and more major companies rebrand away from their Helvetica-based logos, we have to wonder if it’s finally kicked the bucket.
People like the idea of setting business goals. We enjoy the mental image of hanging a nicely printed goal over our desk and looking to it for motivation through the weeks. But when it comes to actually writing those goals, many suffer from goal-setters’ block.
The logo looked perfect on Josh’s Dell UltraSharp monitor. So, we emailed our client the new color concept to print out and discuss with key stakeholders. In doing so, we made a near fatal color space mistake.
Movie poster designs are masterful demonstrations of branding. From the title to the graphics to the color palette — everything about a movie poster is carefully crafted to send a specific message. This is branding at its heart.