Any type of printed marketing you hand out, leave behind, or share with your audience is considered print collateral. Use our Print Collateral Guide to better understand common printed pieces: business cards, flyers, mailers, rack cards, brochures, booklets, posters, and banners.
A moment is like a bookmark in our brain. A place, a time, a thought, a feeling, a sound all collide and are imprinted in our memory. As a brand, you want your audience to experience a whole pile of positive moments related to your product or services.
Projects that start well end well. So, it’s crucial for anyone who does project-based work – marketers, designers, contractors, service professionals of all kinds – to ask the right questions during the initial sales process.
In honor of Independence Day, we decided to play an anachronistic game. Imagining the U.S. founding fathers came to us for initial branding of their “start-up” nation, we created the following brand standards for the good ol’ United States of America, circa 1776.
Album artwork represents a wondrous collision of personal branding, artistic integrity, and money-grabbing merchandising. For branding fanatics, they are ripe for artsy analysis and practical assessment. Check out our top 17 album covers of 2017 (so far).